Objectives
- 01Clarify the solution portfolio and ideal business audiences
- 02Create a clear journey from capability discovery to consultation
- 03Balance modern technology with an approachable brand experience
01 — Context
The challenge
BBO TECH needed a corporate website that could explain several technology service groups while maintaining one coherent brand story. It had to be clear for B2B buyers and express a sustainable-growth direction inspired by Vietnamese bamboo.
Solution
- 01Organize services around operational needs rather than isolated technologies
- 02Use a four-step delivery process to explain how collaboration works
- 03Connect imagery and motion to the Vietnamese bamboo identity
04 — Delivery details
From design decisions to final delivery
Project scope
- Corporate information architecture
- Responsive interface design
- Brand motion and consultation journey
Key decisions
- Group solutions around customer problems
- Use bamboo as a consistent visual and motion motif
- Place the process before contact to reduce B2B uncertainty
Delivered outcome
- A cohesive multi-page technology website
- A clear flow from capability and process to consultation
- A responsive experience across desktop and mobile
These outcomes describe work visible in the project demo; they are not unverified business-growth claims.
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